Google’s chief of Android and Chrome has revealed that the company’s TV streaming dongle Chromecast has sold millions of units, as well as promising that it will get an international release very soon.
Sundar Pichai, Google’s senior vice president of the Android, Chrome and Google Apps departments, spoke yesterday (March 9) at the company’s SXSW show and announced the Chromecast’s impressive sales record. Pichai said: “We are in the millions now, and it’s growing very actively.” The Google Chromecast sold much quicker than expected when it first launched last summer, with fans snapping up the opportunity to get smart TV content streamed directly to their set for just $35.
The Google Chromecast dongle has only been available for sale in the US since it launched, but Pichai says that that will change in a matter of weeks. We reported that the Chromecast would hit UK shores back on March 1 but that provisional date was pushed back. However, Pichai said that the Chromecast would be on sale soon in ‘many more countries’ so it’s likely that the UK, Australia and plenty of other big European and Asian markets will be able to pick one up.
Pichai also reported that Google was releasing a software development kit for the Chromecast, opening up the system for developers to create exciting apps for the dongle. Google has already got quite a few apps available on the Chromecast, from YouTube and Netflix to Vevo and Red Bull.TV. However, letting third-party developers have access to build new apps will offer some interesting new possibilities for the Chromecast.
The Chromecast’s US sales might be in the millions, but it’s likely that we could see this grow massively when it goes on sale to international markets. Stand by for official news of launch dates, we’re likely to get updates very soon.