BlackBerry to Launch 64-Bit Smartphone in 2015Dale Wright
Troubled smartphone manufacturer BlackBerry will reportedly attempt to win back some fans in 2015, as rumors claim it’s planning to release a 64-bit octa-core device.
The unannounced smartphone will apparently be powered by the Qualcomm 2.5GHz eight-core Snapdragon MSM8994 processing chip, which looks undeniably impressive. Octa-core processors have become more popular recently but it could be particularly great in a BlackBerry smartphone, due to its multi-tasking OS.
BlackBerry is right in thinking that customers are demanding more and more powerful smartphones, but will this be what fans want from the Canadian manufacturer? At the height of BlackBerry’s success, many business users loved the smartphone for their full QWERTY-style keyboard and easy way to email. However, that was before the smartphone market was as big as it is now – most mobiles have email capabilities nowadays.
Touch-screen smartphone offerings from BlackBerry have been pretty good, but they face stiff competition from manufacturing giants Apple and Samsung. It’s not been discussed whether the upcoming mobile will be a QWERTY-style device or full-screen smartphone yet, so that could be something that BlackBerry is still talking about.
The 64-bit eight-core smartphone will be launched in summer 2015, so that leaves plenty of time for plans still to change. BlackBerry’s new CEO John Chen recently said that the company wouldn’t pull out of the smartphone market, despite the challenging environment. The Canadian manufacturer currently has some mid-market and budget devices in the works, expected to launch later this year.
If anyone can make BlackBerry a success again, it’s John Chen. The Chinese businessman turned around the fortunes of software company Sybase, and BlackBerry’s shares are already up almost 31% since he took over in November. Maybe a fresh new outlook and some impressive technology is just what the company needs to return to success –let’s hope so.