Nokia knocked as Windows 8 phone launch proves disappointment for share holders

by Dale Wright

Nokia’s attempts to revive its fortunes with the much-heralded launch of two Windows 8 smartphones looked in tatters after the company’s shares plummeted on the back of frosty analyst reception for the devices.

Nokia Lumia 820

Much of the ire of industry insiders was directed at the launch event itself, which was held in New York on Wednesday. Both Nokia and Microsoft came in for stinging criticism for the amount of detail actually released about the two devices unveiled, the Lumia 920 and Lumia 820, while market analysts were left decidedly underwhelmed by what was on show.

Nokia Lumia 920

The PR blunder appears to have been particularly costly for the Swedish handset manufacturer, which saw its share value plummet more than 20 per cent by Thursday. Nokia, which has seen its once-dominant position in the mobile phone market eroded in the smartphone age, had pinned its hopes on mounting a serious challenge to rivals including Apple and Samsung by being the first manufacturer to launch a phone running Microsoft’s mobile-desktop hybrid Windows 8 operating system.

However, experts have questioned why Nokia has chosen to develop a set of smartphones which do nothing more than match the specifications of devices already available on the market when Windows 8 has the capability to push the boundaries of mobile technology with its support for quad-core processors. Other analysts are pointing to the fact that the Windows 8 concept itself has attracted widespread criticism and seems unlikely to win over customers used to Apple’s iOS or Google’s Android systems.

The Lumia 920 and 820 both feature a 1.5-GHz Snapdragon S4 dual-core processor, cameras with Carl Zeiss optics, and wireless chargers. The 920 has the higher specs, sporting a 4.5-inch display, compared to 4.3 inches for the 820, 32 GB of storage (compared to 8 GB) and PureMotion HD+ display technology (compared to the 820′s ClearBlack OLED display).

Were you impressed by the launch? Are you considering either of the Lumia devices? Let us know in the comments..