Rules on broadband ads are changing

by Dale Wright

What speed do you get from your ISP? Is it anywhere near the speed they were advertising when you ordered your connection?

Are you locked into a contract and unable to cancel, despite not getting the speed you were sold?

An Ofcom survey found that many broadband suppliers that have been advertising 20Mbps speeds are providing less than 7Mbps on average. That’s almost one third of the speed on the posters.

After months of controversy and many complaints to the Advertising Standards Agency, the rules are being tightened by the Committees of Advertising Practice.

In six months’ time, ISPs will no longer be able to advertise a broadband speed if less than 1 in 10 customers can achieve it. Adverts will also have to be more honest about any traffic shaping or speed caps that our ISPs apply to our connections, and should stop advertising these services as ‘unlimited’.

Consumer organisations have long campaigned for a change to advertising regulations. They feel we’re being ripped off and are signing up to long contracts which we cannot get out of.

However, the consumer organisation Which? say that the new rules won’t force ISPs to say that the ‘normal’ speed for a connection might be: as long as one person out of ten can get the top speed, they will be allowed to advertise it for everyone.

Ofcom agreed that they would rather have seen a typical speed in the ads, rather than a top speed which may not be realistic for 90% of people. But Virgin Media’s executive director of broadband, Jon James, said the new regulations are “a big step in the right direction”.

Have you had problems with your connection speed? Do you think this change to advertising rules will make a difference when you choose your next ISP?

 

  • http://www.uhtyinuq.com Carl Machak

    I like the efforts you have put in this, regards for all the great articles.

  • http://project-tv.org Miles Virostko

    Thankyou for all your efforts that you have put in this. very interesting info .

  • http://www.marchinmalta-allunitedagainstanimalcruelty.com Elfrieda Lesniewski

    Hey! I wanted to give you a massive thumbs up for the awesome info you’ve got here on this article. I’ll be returning to the blog for more shortly.

  • http://fleurnails.hu Kathrine Shaikh

    I love it when people come together and share opinions, great blog, keep it up.

  • http://www.stempel-bestellen-online.com stempel guenstig

    Really enjoyed this post. You have a good point. I’m now reading on the other post on your blog. Definitely bookmark and comeback again. Thank you very much.

  • http://community.atom.com/Post/Wireless-Routers-With-N750-Maximum-Speeds--Which-One-Meets-Your-Needs/03EFBFFFF02723A0A0008018FA108 Belkin Wireless Router

    I really like your writing style, good info , thankyou for putting up : D.

  • http://www.alignministries.org/index.php/member/121509/ Guendolen

    Greetings! Very helpful advice in this particular article! It is the little changes that make the greatest changes. Thanks a lot for sharing!

  • http://mikrodermabrazja.ekosmetyka24.pl/ mikrodermabrazja

    Complete and very clear written! Thank you for this helpful information.

  • http://www.dopimmo.com/immobilier-maison-a-vendre-valady-af-558462.html Maison à vendre valady

    Plutot interessé par l’ immobilier je vous propose mon blog immobilier qui est quand meme bien mieux

  • http://www.dla-was.net/zwiedzanie-zakopanego-s-8250/ Melvin Rhem

    I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Exceptional work!

  • http://yourskinnyfiberpill.com/skinny-fiber-review/ J. Holvoet

    Fantastic information. I enjoy reading your blog.

  • http://www.articleray.com/?p=122300 Simon Reinecke

    Some great points.